The Netherlands Flower Tour 2026
A once-in-a-lifetime journey into the heart of global floriculture
Amsterdam | Aalsmeer | Lisse | Surrounding Dutch floral regions
Step into the world’s most iconic flower landscapes on this immersive five-day tour through the Netherlands where tradition meets innovation and the global flower trade begins.
Curated by Botanicals Flower Tours, this intimate experience is designed for flower growers, florists, designers, creatives, educators and passionate flower lovers seeking inspiration, connection and meaningful behind-the-scenes access.
From historic Dutch farms and female-led growing operations to world-leading flower auctions, hands-on design workshops and cultural moments in Amsterdam, this tour blends education, beauty and community in a way only Botanicals can.
Expect beauty. Expect learning. Expect moments that stay with you forever.
Tour Snapshot
Dates: 28 June – 2 July 2026
Duration: 5 days / 4 nights
Group Size: Limited places for an intimate experience
Hosted by: Botanicals Flower Tours
Accommodation
Enjoy a 5-day, 4-night stay at a carefully selected private accommodation located just outside Amsterdam, offering peaceful surrounds while remaining close to the Dutch flower fields and key tour locations.
What to expect:
● Beautifully appointed private or shared rooms
● Easy access to floral regions
● A warm, relaxed atmosphere to unwind each evening
Final accommodation details are being confirmed and guests will be kept informed every step of the way.
Meals
Savour fresh, seasonal Dutch cuisine throughout the tour.
● Daily breakfast (pastries, breads, cheeses and fruit)
● Two included group dinners celebrating Dutch culinary traditions
● One free evening to explore Amsterdam’s dining scene
Dietary requirements can be accommodated with advance notice.
Transportation
Your comfort and ease are a priority throughout the journey.
● Private airport transfers on arrival and departure
● Chauffeur-driven transport for all scheduled activities
● Comfortable, air-conditioned tour vehicle
Highlights & Experiences
Exclusive Dutch Flower Farm Visits
Meet extraordinary female growers and step inside the world of tulips, dahlias, roses, perennials and specialty cut flowers. Learn about their sustainable practices, philosophies and global impact.
Royal Flora Holland Aalsmeer – Behind the Scenes
Experience the world’s largest flower auction with exclusive access. Walk the catwalk above the trading floor and witness the logistics and scale of the global flower industry in action.
Lisse Region & Summer Gardens
Explore one of Europe’s most iconic floral regions with guided walks through estates, cutting gardens and botanical spaces, featuring seasonal plantings unique to the June–July period.
Hands-On Floral Design Workshops
Two immersive creative sessions led by Jess and special guest designers (TBC):
● European-inspired table arrangement workshop
● Garden-gathered signature bouquet masterclass
All florals, vessels and materials included.
Gardens, Studios & Estates
Visits may include private cutting gardens, designer studios, historic estates and boutique botanical gardens.
Amsterdam Cultural Moments
Enjoy canal-side dining, artisan shopping, optional museum visits (Van Gogh Museum or Rijksmuseum) and time to explore Amsterdam’s iconic streets and architecture.
Day-by-Day Itinerary
Day 1 – Welcome to Amsterdam | 28 June
Meet at Schiphol Airport, followed by a private transfer to accommodation.
Welcome reception, tour briefing and a group dinner
Day 2 – Flower Farms & Design Workshop | 29 June
Visit a female-led Dutch flower farm, a European table arrangement workshop. Evening at leisure.
Day 3 – Aalsmeer & Bouquet Masterclass | 30 June
Behind-the-scenes tour of Royal Flora Holland Aalsmeer, café lunch and garden-gathered bouquet masterclass. Group dinner.
Day 4 – Lisse & Creative Exploration | 1 July
Explore gardens and estates in the Lisse region, lunch in the village, studio or farm visit and farewell dinner.
Day 5 – Farewell & Departure | 2 July
Breakfast, final photos and private transfer back to Schiphol Airport.
Room Options & Investment
● Private Single Room: $7,300 AUD + GST
● Shared Twin Room: $6,800 AUD + GST
● Payment plans available
Flights are not included and are to be arranged separately by each guest.
Final experience inclusions are currently being confirmed. Guests will be kept updated, and there will be no changes to the total cost once pricing is released.
Tour Gallery
Meet Your Host – Jess
Jessica Eckford-Aguilera is the founder of Botanicals Flower Tours, Newcastle Flower Markets, Newcastle Flower School and The Flower Summit.
With over 20 years of experience in floristry, styling, education and creative direction, Jess curates immersive experiences that blend artistry, learning and meaningful connection.
Her mission is simple:
To empower women in floriculture globally and create unforgettable experiences through beauty, creativity and community.
Ready to Bloom in the Netherlands?
Places are strictly limited.
Guests who have already expressed interest will receive priority access before the tour opens publicly.
For enquiries or to register your interest, please contact
hello@flowersummit.com.au