How confident are you when it comes to flower pricing in your business?

After more than 20 years working across the Australian flower industry, one thing has become very clear to me: our flower growers deserve to be fairly rewarded for the time, skill and investment that goes into every stem. And whether you’re an established grower, just starting out, a florist or a wholesaler, having access to reliable market information is an important part of making informed business decisions.

That’s why The Flower Summit has created The Australian Flower Pricing Guide.

We’ve been researching wholesale flower prices from across Australia and bringing that historical market information together into one practical resource. Our aim is to provide greater transparency around observed flower pricing, while helping Australian flower businesses better understand the market they operate in.

The guide will also include practical information for micro growers on understanding their true production costs, from labour and growing materials to crop losses and overheads. Because knowing what it costs to grow your flowers is just as important as understanding the wider market.

Ultimately, we want to see a stronger, more commercially sustainable Australian flower industry, where growers, florists and wholesalers have access to information that supports confident, independent business decisions.

Better information. Greater clarity. More confidence in your business.

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The Australian Flower Pricing Guide is coming soon.

Register your interest to be among the first to hear when it becomes available.